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Strategists and creatives have to change their shape from T to square
Undercurrent’s Mike Arauz suggests we evolve, yet again. We used to define ourselves and our roles in rather narrow ways. We had an expertise or a craft or a skill set. And if we were good at it, and...
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Lessons from IBM’s Watson powered lunch truck at SxSW
Watson can churn out more than a million never before prepared recipes if you give it a key ingredient and a region of the world It’s a Peruvian Potato Poutine. Only unlike a typical Canadian poutine —...
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Greatest Good: expertise for a cause
Some of the tech, media, and marketing experts assembled by Greatest Good. They’re all donating their time to a worthy cause. This is what the web should really be about. Connecting us to each other....
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This is how a creative department should work
I work in a creative “department” that is among the most talented, prolific and efficient that I have ever come across. And it’s not in an agency. We have 25 members who have collectively won countless...
View ArticleWhat we talk about when we talk about advertising*
The good folks at Innovation Hub, a weekly NPR radio show produced at WGBH in Boston, recently invited Thinkmodo’s James Percelay and me to chat about where advertising is headed in the years to come....
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