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We’re mobilizing Mobile with our friends at Google
I’m on a bit of a mobile kick as you might have noticed. That’s in part because Mullen has been hard at work getting our own mobile capabilities into high gear and also because we’re in the midst of a...
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I need an Internet car
Fact: Twenty percent of the price of a new car is for the software. My car didn't stop itself from hitting this tree, either. Monday I take my seven-year-old car in to have the front end repaired. I...
View ArticleDavid Armano and I talk about innovation
Last October, David Armano, SVP/Innovation Chief at Edelman and I spoke at MIMA’s annual summit, a pretty terrific annual conference in Minneapolis. We agreed that we would not use decks, and instead...
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The real lessons we need to learn from Project Re-Brief
Idea first, engineering second. By now everyone has seen or at least heard of Google’s Project Re-Brief. In order to showcase the potential of online advertising – after 18 years we ought to be able to...
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The pros and cons of an iPad menu
iPad menus going mainstream Tonight I had dinner at a lovely little Mediterranean place in Tampa. Despite being located in a strip mall — you have to get used to things like that in Florida — the...
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Ten benefits to using Springpad’s social notebooks
It’s finally here, Springpad 3.0. We’ve completely redesigned the platform. While Springpad has always been an incredibly useful app for the 3 million people who count on its utility to save,...
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Beck and McSweeney’s show us how to market in the age of collaboration
Want to hear Beck’s newest composition? You’ll have to perform it yourself. Let’s start with a simple premise. In an day when we can all create, publish and distribute content the best ideas are those...
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Can competing panelists make panels less boring?
Mike Proulx, Margot Bloomstein, Drake Pusey, me and Eric Leist More often than not, panel presentations disappoint. The panelists haven’t prepared. The moderator can’t maintain control. The answers...
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Are we looking forward to the end of human conversation?
“We’re trying to eliminate any unnecessary encounters with actual people,” explains Tor Bot, the DR Fude’s founder in a text message. “If you look at most people today, they have no desire to actually...
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Selling a car one piece at a time
The wonderful thing about the web is that it makes it easier and easier to come up with useful ideas rather than just ads. Immerse yourself in social behavior, sharing, and how to leverage community to...
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Five important soundbites from SxSW
Eventually there will be some very impressive data visualizations of SxSW. How many people, how many sessions, how many beers consumed, how many hangovers. Until then you can check out Mashable’s SxSW...
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Finally, Springpad has embeddable notebooks
View the “Books You Should Read” notebook on Springpad I’ve been a fan of Springpad since they first launched. Enough so to join its board and also to fill in as interim CMO for six months in 2012. I...
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Strategists and creatives have to change their shape from T to square
Undercurrent’s Mike Arauz suggests we evolve, yet again. We used to define ourselves and our roles in rather narrow ways. We had an expertise or a craft or a skill set. And if we were good at it, and...
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Lessons from IBM’s Watson powered lunch truck at SxSW
Watson can churn out more than a million never before prepared recipes if you give it a key ingredient and a region of the world It’s a Peruvian Potato Poutine. Only unlike a typical Canadian poutine —...
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Greatest Good: expertise for a cause
Some of the tech, media, and marketing experts assembled by Greatest Good. They’re all donating their time to a worthy cause. This is what the web should really be about. Connecting us to each other....
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This is how a creative department should work
I work in a creative “department” that is among the most talented, prolific and efficient that I have ever come across. And it’s not in an agency. We have 25 members who have collectively won countless...
View ArticleWhat we talk about when we talk about advertising*
The good folks at Innovation Hub, a weekly NPR radio show produced at WGBH in Boston, recently invited Thinkmodo’s James Percelay and me to chat about where advertising is headed in the years to come....
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